Recent content by adityapradhan

LinkedIn can work very well for B2B Twitter has seen success for games and ecommerce (it suffers from a lack of targeting options vis a vis Facebook) Instagram (which benefits from FB targeting) works well for visual products. (Prob not your first port of call if you're flogging credit cards)...

The most important aspects of SEO are: Keywords Link building Content & User Experience

Social media marketing is using various social media or social networks (e.g. Facebook, Twitter, Snapchat, etc) to promote your product or brand. In general, there are two ways to do this; paid (ads) and unpaid (community building, outreach, etc). To make another generalization, you will...

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't –...

Just as in the case of SEO for Google search, Linked search rankings are based on : Genuine high quality content Keywords Authority (engagement from audience) Follow the following tactics to increase your audience engagement on Linkedin as well as boost SEO while spending minimal time on it...

Benefits of PPC Marketing Instant Visibility on the Search Engines Often, business struggle to gain visibility on the SERP (search engine results). But, with PPC entrepreneurs easily reach the top search visibility on popular engines like Yahoo!, Google and Bing. With finest PPC campaigns and...

By now you must be aware that in order to rank in a search engine and stay there on the long run, you need to continuously work on the SEO of your website. To rank better, start with proper On page optimization of all your website SEO tags. Ensure that your pages contain keyword rich H1,H2...

You can check it on Google webmaster tools. Log in to your webmaster tools account. There under the 'Search Traffic' tab, find the tab 'Links to your site'. Once you click this tab, you will see the list of all sites linking to your site. Individually click on each link to check whether they...

What is Email Marketing? Email marketing is a form of direct marketing wherein an email is used as a medium to reach out to present and potential customers with the aim of gaining or continuing their business. Email marketing is used in a number of ways by organizations and marketers for...

To promote your brand name you need to reach out to a wider set of audience. How to do it? Firstly, start with making a unique brand identity via your company logo, unique domain, look n feel of the brand. When a friend of mine was facing a similar dilemma, a brand design company, Brand...

On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. For eg. optimize all your website SEO tags. Ensure that your pages contain keyword rich H1,H2 tags, a proper title and description which are within...

You can check it on Google webmaster tools. Log in to your webmaster tools account. There under the 'Search Traffic' tab, find the tab 'Links to your site'. Once you click this tab, you will see the list of all sites linking to your site. Individually click on each link to check whether they...

You need to know the reason of bounce rate. If your website is single page site, then the bounce rate would be higher. Other important factor is layout and design of your website. And yes, content is king now. You should have relevant content on your website. Further, there should not be any...

For any online business SEO is must. SEO will bring relevant traffic to the website. For any online business you need to think which business will bring you more traffic and more sale and how much competition would be there to survive. Starting an online marketing company like Yelkotech is one...

There are many options to increase customers to your website like Search Engine Optimization, Search Engine Marketing, Email Marketing etc. These marketing options will help you to get users to your website. But after getting users the more important is to provide them excellent experience on...