Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
Forum posting is one of the best off page SEO techniques. It gives both no follow and do follow which are most helpful to get traffic towards the website. Forum links are crawled by the search engines which to gain high position in search results.
You have create a video file with the details of your site or product. You have to upload it on many different video sharing sites like you-tube and others. It is a good way to interact with other people.
To gain traffic from Facebook you have to create a Facebook page. Convert your existing clients into likes and start posting good post to attract new visitors into buying consumers.
To promote your website in social media site, you have to signup in all the social networking site. And start building up no follow backlinks towards the website.
Scope of digital marketing is huge. As the number of website is increasing day by day. The importance of Digital marketing alot because if the website is running without digital marketing then it will not get more amount of organic traffic.
When search engine crawlers (robots) look at a website, the first file they will look at is not your index.html or index.php page. It is your robots.txt file.