Understanding the differences between SEO, or search engine optimization, vs. SEM, or search engine marketing, is paramount when determining how to allocate marketing funds and key business resources. SEO is focused on organic search results — getting to the top of the list when a user searches...
In order to effectively make sales, you have to have qualified leads. Lead generation is the act of establishing interest in products or services among a target market. If you want your message heard through more than one channel, it’s important to establish a strategy that creates some demand...
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Is social media optimization is the new way of SEO? Social pages are getting ranked in search engine results. So should we use more social media optimization for ranking better in search results?
Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do
Create landing pages which satisfy visitor’s query
Make your ‘Call to Action’ relevant to your landing page
Develop contents which can be consumed in short span of time
Google Analytics is also one among the most effective free web log analysis tools available on the market. There are some reports that don’t seem to be available; however the graphs and precise reports make it quite interesting.