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Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).

Besides Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, you can get traffic to your website especially your Wordpress website via some softwares and tools. Check out link in my signature about an amazing software in generating free traffic for your website. Thank you

10 Smart Ways to Earn or Build Backlinks to Your Website 1. The broken-link building method 2. Backlinks through infographics 3. The advantage of guest articles 4. Spy on your competitors. 5. Build internal links. 6. Promote your content. 7. Write testimonials. 8. Contact journalists and...

Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.

Crawling basically means following a path.In the SEO world, crawling means following your links and “crawling” around your website. When bots come to your website (any page), they follow other linked pages also on your website.

RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for.

The term malware is a contraction of malicious software. Put simply, malware is any piece of software that was written with the intent of doing harm to data, devices or to people.

Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you’ve got duplicate content.

Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10.

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

10 Must Know Off-page SEO Techniques for 2017 1. Social Media Engagement 2. Social Bookmarking Sites 3. Forum Submission 4. Blog Directory Submission 5. Article Submission 6. Question and Answer 7. Video Submission 8. Image Submission 9. Infographics Submission 10. Document Sharing

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an...

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP).