Page optimization:
- Keyword in Title Tag
- Title Tag Starts with Keyword
- Keyword in Description Tag
- Keyword Appears in H1 Tag
- Image Optimization
Read more: Google Ranking Factors: The Complete List
- Page load
- Page title
- Meta description tag
- Meta keyword tag
- H1 - H6 headline
- Keyword in your content
- Writing content
- Keyword density
- Keyword variation
- Keyword in your URL
- Hyphens vs Underscore in URLs
- Internal link
- Alt attribute within your image
- Remove anything that slows down your website.
- Link to other websites with relevant content.
- Update your website frequently
- Make sure your website is indexed in search engines.
- Have other websites link to you.
There are two types of SEO:
- White Hat SEO: White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.
- Black Hat SEO: Black Hat SEO exploits weaknesses in the search engine algorithms to...