Content marketing is a strategic marketing approach focused on creating & distributing valuable, relevant & consistent content to attract & retain a clearly defined audience - and, ultimately to drive profitable customer action.
Outbound links are one of the most important and versatile sources of ranking power, because search engines view them as third-party endorsements of your website.
Doorways pages are sites or pages created to rank higher for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up tacking the user to essentially the same destination. They can also lead to intermediate...
Google will no longer support the robots.txt directive related to indexing. This means that Google will start to index your webpage(s) if you've only relied on the robots.txt noindex directive to remove those pages from the SERPs.
CPA bidding on Google Adwords will remain as CPC bidding only, but Google will optimize the campaign to deliver the conversion within the suggested CPA amount (cost per conversion can be less or higher then the fixed CPA amount).
Here are a some key factors you must keep in mind if you want to build high quality backlinks.
* Press Release Submission
* Forum Comments Posting
* Social Media Marketing & Promotions
* Guest Blogging
* Article Marketing
* Blog Commenting
* Video Marketing
These are some of the more important...
Link building is one of the most sought and effective off page SEO procedure. One of the effective ways to build quality links is guest blogging. Guest blogging and getting links from quality guest blogging sites is an white hat seo technique that does not lead to penalizing your site...
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
Local marketing also referred to as local store marketing or neighborhood marketing specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market.
Keyword proximity refers to the closeness of keywords. Your keywords should be close to each other in the content of web page. Many people don't know about keywords. They generally treat key phrases as a keyword. Usually we do not target keyword.