Recent content by giannaali

A Page Title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in Search Engine Result Pages (SERPs).

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.

Googlebot is Google's search bot that crawls the web and creates an index. It's also known as a spider.

A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL.

A link farm is a website (or a group of websites) created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links.

Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.

KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic.

Sitelinks. The links shown below some of Google's search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

A website is a collection of web pages (documents that are accessed through the Internet), such as the one you're looking at now.

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Google Bowling means Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don't like or want to appear in the SERPs). There is one thing that protects a website against Google Bowling - a solid back link profile of its own.

Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.

Ajax is a client-side script that communicates to and from a server/database without the need for a postback or a complete page refresh.

The Hummingbird update was the first major update to Google's search algorithm since the 2010 "Caffeine Update", but even that was limited primarily to improving the indexing of information rather than sorting of information.

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the...