Using exact match anchor text aggressively is not a good method today so your anchor text distribution must be natural like it contains different variations such as click here, visit website, brand name, keyword, naked URL etc.
Because SEO the cost effective way of marketing and you can measure ROI easily. Small businesses can easily effort SEO and can invest in it as it is the only way which can bring targeted customers to the business
SEO is free online marketing medium in which a website is optimized for specific key phrases search by the customers. Once the ranking of those keywords improve the website will get free traffic
PPC means pay per click as it is a paid medium in which the advertiser has to pay for each click on...
The importance of digital marketing is that it is cost effective medium to advertise your business. The best thing about Digital Marketing is that you can have control over your budget and can measure ROI easily
Cloaking is a black hat SEO technique in which different content is showed to search engine and completely different to human being. The reason why it is against of Google webmaster guidelines
It depends upon certain factors why your keywords are not 1st page:
May be your website is new
Your keyword competition is too high
Your page doesn't have enough inbound links
You need to make improvement to your onpage SEO and then you need get high quality links to your targeted pages to get...
There are many tools which are used for content duplicate issues some of them are free while others are paid. small seo tools plagiarism checker and copyscape are also good to check content copy issues.
There are many tools for different purposes like if you want to check crawl errors then webmaster tool is the best for visitor tracking analytics is the best and for keywords research keyword planner is there. So it depends what you want to do
There are different tools which will be used for different purposes such Google analytics is used to measure website traffic, sources, conversion etc. Webmaster tool is used to check website issues, Keyword planner is used for keywords research.
Both are same, On page SEO is more technical and offpage SEO is a bit difficult as building quality links and then knowing how to use the anchor text all require thorough knowledge of penguin updates.