Recent content by infohills

Data deteriorates by 2% every month, and email marketing databases naturally degrade by around 22.5% annually. This continuous decay in data accuracy can severely hinder your marketing efforts, making precise, up-to-date information essential for success. That's why CRM enrichment and real-time...

Indeed, it's important to understand the different types of leads and use appropriate conversion strategies for each. Nurturing cold and warm leads is crucial to converting them into hot leads and eventually paying customers. B2B API integration services can help you identify and convert leads...

With a richer understanding of your leads, you can tailor your messaging and outreach to their specific needs and interests. This improves the relevance of your communication and makes it more likely to resonate. Lead enrichment can help you assign a score to each lead based on their fit for...