If you're looking to raise your rankings in Google, then you'd better take in consideration Google's Page Rank. This number may have an effect on where your site displays in the rankings and may tell you how important Google thinks your website is. Page Rank is given to a website with a number...
Google Webmaster Tools in Raven provides keyword data about the websites you have added to your Google Search Console account. This data tells you exactly how Google users are finding and engaging with your website in organic Google searches.
URL parameters are used to indicate how search engines should handle parts of your site based on your URLs, in order to crawl your site more efficiently.
Outbound links are essential to your SEO campaign as well. These links come from your blog and site to another website. The purpose of these links is to bring your visitors and potential clients off your website to another site.
When a search engine like Google adds up all the "juice" from the various links it has some idea on the popularity of a website and uses it as one of the factors in ranking that website.
Link building is the practice of promoting your website to other website owners with the primary goal of securing a link (hyperlink) on their site to your page.