Online Reputation Management (ORM) is a bit broader of a term, and is used to specifically manage the online reputation of a person, place, thing, site, brand...
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.
SMO- Social media optimization...
Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank.