1. Have a Solid Internal Linking Strategy in Your Off-Page SEO.
2. Have a Solid Backlink Strategy.
3. Create Consistent, High-Quality Content.
4. Build a Strong Social Media Presence To Increase Off Page SEO.
5. Guest Blog to Increase Off Page SEO.
6. Use Videos.
The Pigeon update is created to increase the ranking of local listing in a search result. The changes will also affect the search results shown in Google Maps.