Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked
Keyword Stuffing
Over-Optimized Alt Description
Commercial Anchor Text on Internal Pages
Irrelevant Keywords
Linking Over-Optimization
Hidden/ Invisible Text and Links
HTML Heading Over-Optimization
Copied Content
Cloaking
Clickbait
It is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.