Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels. In general, social media optimization refers to making a website and its content viable and optimized for sharing across social media...
In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result as recently as 2016 are not only obsolete now, but they may even hurt your website’s rankings.
That’s why you need to...
What is an XML Sitemap and why is having one important for SEO? Good question! Think of your website as a house and each page of your site as a room XML Sitemaps are important for SEO because they make it easier for Google to find your site's pages—this is important because Google ranks web...
Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results. Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you...
Content-rich websites are not easy to navigate. This is especially true in cases where chunks of content are uploaded daily, a situation that may result in some content not being indexed as expected. On the other hand, it is important to note that research indicates that web surfers only spare a...
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
Google search console is one of the best SEO Tool, which should be used by all blogger and webmaster. It gives us excellent report to analysis our website and tweaks our website to get more organic traffic. Hope you have already added your website to Google Webmaster Tools. If you’ve already...
In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine (sometimes called spamdexing).
If you are a developer of a template engine, authoring tool, or content management system, use the HTML validator to fix problems in your implementation. You can also incorporate the HTML validator in your software or back-end. The source code of the HTML validator is freely available.
Short of exhaustively comparing all pairs of web pages, an infeasible task at the scale of billions of pages, how can we detect and filter out such near duplicates? We now describe a solution to the problem of detecting near-duplicate web pages. The answer lies in a technique known as shingling .
A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
Simply put, in the words of SEO.com, “it is the job of the SEO...
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales...
We believe that AdWords – Google's enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business. Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it's time and money well spent, because AdWords...