Start doing SEO for your website. Focus on these factors
Create a Sitemap
Integrate Google Analytics and Google Webmasters
Create or update social media profiles
Content Marketing
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Core functionality
The editor
Managing assets
Search
Customization
User interaction
Roles and permissions
Versioning
Multiple website support
Multilingual support
Select your campaign type and name.
Choose the geographic location where you'd like ads to show.
Choose your “bid strategy,” and set your daily budget.
Ignore the “Ad Extensions” section for now.
Create your first ad group, and write your first ad
Moz Local Listing Score
Keywordtool.io
Google Analytics
Google Webmaster Tools + Bing Webmaster Tools
Open Site Explorer
Google Keyword Planner
Google.com in an Incognito Window