Original content is search engine friendly, google crawls those sites which have genuine and original content and give a high rank on the SERP. So content which is original and relevant to your business will help you get high page rank on the SERP.
Best SEO techniques that helps to get good traffic for your website, create quality of backlinks with high PR and DA sites to increase quality of backlinks for your website.
On page optimization and off page optimization requires to get good rank on the SERP for the newly created website, create quality of backlinks with high PR and DA sites to optimize your website.
Exit rate is the rate of a user who leaves any specific page of your website but the bounce rate is the rate of a user who leave from your landing page. Every page has its exit rate while bounce rate is measured with only landing page.
PPC stands for pay per click which is an internet advertising module and you pay for each click you get on the web. It is the fastest way to get hogh page rank on the search engine result page.
Hyperlink lets user to find the right page he is searching for, so hyperlink with specific keyword is important to be highlighted in page to get more visits.
You can find many tools that are used in SEO, but mostly used tools that we use in SEO are
.Google Analytics
. Google Webmaster Tools
. Keyword Planner
Webmaster tool is a mechanism to communicate with webmaster. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware.