Google webmaster tool is a search engine tool used to submit your website to increase the visibility in Google searches. The tool also helps to find backlinks, submit sitemap and analyze various data to improve optimization techniques for your website.
There are 2 types of activities in SEO
On-page SEO
Off-page SEO
Off-page SEO:-
To generate backlinks we do off-page SEO. There are several activities here we can do like:-
Bookmarking
Classified
Article posting
Blog posting
Forum posting
Press release
and many more.....
Guest Posting
Web 2.0
Blogging
Article Submission
Relevant Forum commenting
Local directory listing
Classified Ad submission
Press Release
Social bookmarking
On-Page SEO techniques are very important to optimize website well to gain higher search engine raking for website. Meta tags, proper use of header tags, maintaining keyword density and more. You can refer scopehosts blog article to know on-page seo techniques in detail.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Top 5 White hat SEO Techniques are:
1. Quality Content.
2. Use Structural (Semantic) Mark Up and Separate Content from Presentation.
3. Titles and Meta Data.
4. Keyword Research and Effective Keyword Use.
5. Quality Inbound Links.
SERP that stands for search engine result page is the output in any browser when any user enters any keyword to find any information. The page shown on the browser is search engine result page.
Your keyword must be relevant to your business and should be in such manner that user enters those keyword to find your website. There are many tools you can find to keyword research. Google keyword planner tool is best for keyword research.
There are many tools that we use in SEO at without any cost. But few most useful tool we use in SEo are
.Google Keyword Planner
. Google Webmaster Tool
. Google Analytics
Organic traffic can be increased by adopting best SEO strategies and with unique content. SEO strategies with high PR and DA sites will help you to increase more traffic for your website.
Number of visitors at unit time who visited your site and leave without giving any interest to your website is the bounce rate. If your bounce rate is high it means your landing page is not attractive to hold customers interest.