An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site. ... Google's Webmaster Tools is a free tool you can use to see the inbound links pointing to your site.
Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.