Recent content by Patrick Ferris

Conduct Keyword Research Write Descriptive Texts Avoid Duplicate Content Mind the Keyword Usage Keyword Optimization – KeywordRank

The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.

Organic search results also known as natural search results are the listings of Web pages returned by the search engine that most closely match the user’s search query based on relevance. Marketers use Search engine optimization tactics and various other such practices as incorporating the right...

Blog commenting is an essential procedure for interaction between blogs, bloggers and blog readers. It is an action wherein visitors or blog readers leave a comment to a blog post or article, reply to readers’ comments, or the author himself answers or replies to visitors questions and comments.

META tags were often used in ways they were never intended, including the addition of excessive or irrelevant keywords. Now, instead of providing additional information, the META tags are often used to reinforce content that is already on a page.

Heading tags, as the name implies, are tags that are used for the creations of headings. The most important tag is the <h1> heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from <h1> to <h6>.

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

Referral traffic is used to describe visitors to your site that come from direct links on other websites rather than directly or from searches.

If you are looking for ways to improve your website’s search engine ranking, you clearly need the best SEO tool that can work wonders! With these tools, you are giving an edge to your business, over its competitors. Among all the techniques used to study and determine te status of every website...

Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone...

Doorway pages are simple HTML pages that are customized to a few particular keywords or phrases, and they are programmed to be visible only by specific search engines and their spiders. The purpose of these doorway pages is to trick the search engines into giving these sites higher rankings.

A site (location) on the World Wide Web. Each website contains a home page, which is the first document users see when they enter the site. The site might also contain additional documents and files. Each site is owned and managed by an individual, company or organization.

Googlebot is Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate...