Recent content by Preeju M S

In Google Analytics, a funnel is a navigation path (series of web pages) which you expect your website users to follow, to achieve website goals. A funnel is made up of a goal page(s) and one or more funnel pages (also known as the funnel steps).

Inbound link - An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high-quality backlinks rank higher in the search engine results pages. Outbound link - An outgoing link or...

KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic.

Back links are the incoming links to your webpage or website and getting these back links from good PR and relevant site is always better for your site.

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.

Googlebot is the software used by Google to fetch and render web documents collectively. They crawl each web page and its contents and store them in the Google index under the relevant keywords of the website. Google bots are also known as Spiders and Crawlers.

SEO - Search Engine Optimization is a collective activity or practices implemented on a website and outside the website to list the website or page in search engines results for relevant keywords. SMM - Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of...

On-Page SEO - The basic SEO practice includes a number of modifications within a website. All changes made with a website to improve easy crawling, better cache for getting identified by search engine programs are commonly called as on page SEO optimization. In search engine optimization, on...

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. It is important for your main keywords to have the correct keyword density to rank well in Search Engines.

On-Page SEO - The basic SEO practice includes a number of modifications within a website. All changes made with a website to improve easy crawling, better cache for getting identified by search engine programs are commonly called as on page SEO optimization. In search engine optimization, on...

Yes, there is a limit to robots.txt file in terms of filesize 500 KB. A maximum file size may be enforced per crawler.

Content Automation Doorway Pages Hidden Text or Links Keyword Stuffing Reporting a Competitor (or Negative SEO) Sneaky Redirects Cloaking Link Schemes

Create page titles. Create meta tags. Place strategic search phrases on pages. Develop new sitemaps for Google and Bing. Submit website to directories (limited use)

Real-Time allows you to monitor activity as it happens on your site or app. The reports are updated continuously and each hit is reported seconds after it occurs. For example, you can see how many people are on your site right now, which pages or events they're interacting with, and which goal...

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.