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Search engine optimization & search engine marketing both the terms actually refer to two different parts of the same marketing scheme.

A certified public accountant, or CPA, is a person who has passed the very difficult CPA Exam and has been licensed by one of the 50 U.S. states. The CPA's license is renewed if the state's requirements continue to be met including continuing professional education credits.

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Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links. There are two (2) kinds of outbound links.

eCPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc. The term CPC is often used instead of eCPC in...

Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.

A content delivery network (CDN) is a system of distributed servers (network) that deliver webpages and other Web content to a user based on the geographic locations of the user, the origin of the webpage and a content delivery server.

Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It's rare to rank highly for a primary term (2-3 words) without that term being part of the page title.

Cost per acquisition (CPA), also known as pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified acquisition - for example, an impression, click, form submit.

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Cost per action (CPA), also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double...

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.

A blogroll is a list of links to blogs that the blogger likes. A blogroll is usually included in the blog's sidebar. Some bloggers divide their blogrolls into categories.

What is the cloud? Where is the cloud? Are we in the cloud now? These are all questions you've probably heard or even asked yourself. The term "cloud computing" is everywhere.