Recent content by rajdeep

Guest posting is one of the most influential off-page SEO strategies. It helps in building relationships with the clients, which further leads to brand awareness and organic visibility. This kind of rapport is relatively impossible to gain via other channels of SEO hence the investment is worth...

Link building helps an increasing rank of our websites. But we must build link in a proper way. The more high quality links you have going to your site, the higher you will appear in search results with ALL the search engines. Link building is one of the great ways to promote your site on local...

Link velocity is simply the rate of incoming links to a website. Bulk amount of back links gained at small period of interval is a risky thing and there might be chances for Google to lower the site ranking.

Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results".

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review.

Meta tags play an important role in your Search Engine Optimization (SEO) initiatives, as they generally instruct search engines how to categorize and index your pages. Until recently, meta tags were considered the magic wand of the web fairy, helping websites to fly forward in indexing by...

Blog commenting plays a very important role to get the back link of your site. There are number of ways through which your interested visitors could be increased and blog commenting is one of them. Always use the Do-follow blogs to get the targeted back links.

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. DA can be improved by good...

Used Google webmaster tool, Google analytics tool, Google adwords for keyword searching, SEO spyglass tools and many more.

Google Panda 4.1 has been made to penalize the websites with poor and thin content. It is based on the feedback from users and webmasters that Google hs been able to identify a few more signals that will help Panda in finding out low content more precisely. So, we can assume that there are high...

Used Google webmaster tool, Google analytics tool, Google adwords for keyword searching, SEO spyglass tools and many more.

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key...

Cost-per click (CPC) refers to the actual price you're paying for each click in your pay-per-click marketing accounts. In CPC advertising, it is in the ad platform's best interest to optimize the amount of ads they serve to the price for each click they expect for each ad bid.

Link popularity is a term that refers to how many other links point towards a particular website. Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site's relevancy in search engines.

Local SEO plays a large part to improve your business within a particular area. You can aim a exact part while doing local SEO.