Recent content by rathikharaj

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It’s important to understand the difference between on...

Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result.

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. ... Keywords form part of a Web page's metadata and help search engines match a page to with an appropriate search query.

Search Engine Glossary / Link Equity. Link equity is the number of in bound links going to any given page on your web site. Link authority is the value of those links. Link equity is also known as page rank and is an important part of off-page SEO.

SEO copywriting is a specialized form of online writing that: Contains keyphrases — words your target reader types into a search box to find the information she wants. Helps online content rank higher in search results (such as Google.) Drives qualified traffic.

Omitting this attribute creates a placeholder link. The href attribute indicates the link target, either a URL or a URL fragment. A URL fragment is a name preceded by a hash mark (#), which specifies an internal target location (an ID) within the current document.

Follow these steps to remove a bad backlink: Identify the link you want to remove. Find the contact information on the website. ... Send an email to the webmaster, and make the location of the link you want to remove very clear. ... If you are not getting a reply in 5-10...

Canonical URL: the search engine friendly URL that you want the search engines to treat as authoritative. In other words, a canonical URL is the URL that you want visitors to see. Quite often canonical URLs were used to describe the homepage.

Links make the Internet work. Before search engines were around new people found you via a link from another website they visited. This is how your incoming links grew and grew. Today we have all kinds of places where links to our website/blog can be linked from. Incoming links pointing to a site.

SERP is short for search engine result page. This is simply the page your search engine gives you after a search is complete. Major search engines display.

RankBrain is Google's name for a machine-learning artificial intelligence system that's used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

Secure Sockets Layer (SSL) is a protocol for transmitting private documents via the Internet. SSL uses a cryptographic system that uses two keys to encrypt data. SSL is the predecessor to Transport Layer Security (TLS).

Long tail keywords are a type of keyword phrase that has at least three, and some times as many as five words in the phrase. Long tail keywords are used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific.

Best off page seo technique: 1. High-quality unique content. 2. Build quality and relevant backlinks. 3. Do forum posting. 4. Image sharing. 5. FAQ. 6. Blog posting. 7. Social media.

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.