Recent content by Roseanne Hortense

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    What is keyword effectiveness index?

    Why not using Google Keyword Planner?
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    PageRank vs Toolbar PageRank

    What's the difference between PageRank and Toolbar PageRank?
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    Traffic Patterns

    How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
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    SEO agency vs SEO in-house

    What do you think is different about working for an SEO agency vs. doing SEO in-house?
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    SEO campaign

    How do you evaluate whether an SEO campaign is working?
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    Phrase Based Indexing

    What is Phrase Based Indexing and Retrieval and what roles does it play?
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    LSI Indexing

    What is Latent Semantic Analysis (LSI Indexing)?
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    Robots.txt vs Meta Robots Tag

    Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
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    Web 2.0 technologies

    What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
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    PageRank algorithm

    Could you some one briefly explain the PageRank algorithm?
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    Online Marketing Industry Changing?

    How do you see the online marketing industry changing? What will be different in 1 year? In 5 years?
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    How to build a strategic plan

    A client asks you to build a strategic plan for their website. What steps would you go through?
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    What blogs do you read?

    What blogs do you read? Tell me about an article you recently read that stuck out to you.
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    What is a Backlink?

    A backlink is a link on one website that leads to another site.
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    what is alt tag

    ALT Tags are invisible descriptions of images which are read aloud to blind users on a screen reader.
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