Outbound links send visitors away from your web site. Attitudes towards outbound links vary considerably among site owners. Some site owners still link freely.
Search engines use links as a measure of a website’s relevance and authority, but not all links are created equal. Google and the other search engines must consider the relevance and authority of the linking site.
Web practitioners from various disciplines may have different terms for this, but I think this is a term that’s well understood in the SEO ‘community’ and beyond.
Google Dance is an out-dated slang term used to describe the period of time in which Google used to rebuild its rankings, and as a result of this rebuilding, rankings of Web sites on Google's SERP may fluctuate in order during a several day period.
With all of the knowledge out there about content optimization, it can be easy to apply the same scientific process to optimize your content marketing.