Recent content by sastabpo

PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’

Edit the ad group default bid for a single ad group Sign in to your Google Ads account. Click Campaigns. Select the campaign you want to edit. Click Ad groups. Select the appropriate ad group from the list. Click the pencil button Edit in the “Default max. CPC” bid column. Enter a new amount...

SEO or Search Engine Optimization is a collective activity or practices implemented on a website and outside the website to list the website or page in search engines results for relevant keywords.

Optimise for your personas, not search engines. Blog away. Plug into the blogosphere. Use long tail keywords.

The process of making your website's homepage or a particular page on your website more attractive to search engines and users is called SEO Optimized Content.

SEO or Search Engine Optimization is a collective activity or practices implemented on a website and outside the website to list the website or page in search engines results for relevant keywords.

Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases.

Crawl depth is the extent to which a search engine indexes pages within a website. Most sites contain multiple pages, which in turn can contain subpages. The pages and subpages grow deeper in a manner similar to the way folders and subfolders (or directories and subdirectories) grow deeper in...

Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

Serprobot and Searchenginegenie are the best ranking tool to check the keyword status.

According to Net Marketshare, Google is the world's most popular search engine. No shocker there, but you've probably never heard of the search engine that's in second place. It's called Baidu, and it's from China.

Google reviews help your business build trust and credibility, which are vital factors in the customer decision-making process.

The term "white hat SEO" refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google. White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine...

SEO or Search Engine Optimization is a collective activity or practices implemented on a website and outside the website to list the website or page in search engines results for relevant keywords.

Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.