Recent content by Saurav Tiwari

A Search Engine Results Page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query. Each listing includes the linked Web page title, the linked page URL (Uniform Resource Locator), a brief description of the page content and, in some cases...

CPA (Cost Per Action) – The cost paid per qualified action (click, sale, registration) from an online advertisement or affiliate link. CPM (Cost Per thousand impressions) – An agreed upon price paid to a content site for displaying an advertiser’s banner a thousand times. “M” represents the...

CPC (Cost Per Click) – The cost or cost-equivalent paid per click through from an online advertisement to the advertiser's destination. CTR (Click Through Rate) - The percentage of visitors that click-through an ad impression/link compared to the total number of visitors that viewed the ad...

PPC 1. With PPC keywords, search volume is not as important as precision. Because you’re paying for each click, you don’t want to waste money on any old/irrelevant search terms. 2. Focus on keywords that will bring in buyers, not browsers. Eg. Someone searching for ‘laptop computer’ is less...

A Blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. Blogging – the action of writing a blog – Blogging is my way of sharing my passions with the world.

Articles and Blogs will comprise a large portion of your website content. While some might use the terms synonymously and there’s opportunity for crossover, there are some important distinctions to understand. Generally, articles offer more information and greater depth than blog posts. Articles...

A Blogroll is a list of links to blogs that the blogger likes. A blogroll is usually included in the blog's sidebar. Some bloggers divide their blogrolls into categories.

The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn't optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.