In computing, spamdexing (also known as search engine spam, search engine poisoning, black-hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes. ... Search engines use a variety of algorithms to determine relevancy ranking.
Internet marketing is important because it aligns with the way consumers make purchasing decisions. ... Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.
Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links. Two sides of a coin.
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page
Local SEO basically is the optimization process for the local results in search engines. That means the plugin takes care of your websites visibility in Google Maps and in the so called 7-pack (see picture).
A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more...