Reciprocal link is used to provide readers with quick access to related websites or to show a partnership between the two websites in relation to what has been uploaded.
yes because bounce rate defines the time period for which a user tend to surf your webpage before redirecting to another link and hence the bounce rate should be kept minimum.
The right use of keywords not only allows a website to be ranked higher but also enables it to be used most likely again and again. Here is how to perform proper keyword research:
1) Understand keywords. Keywords are nothing apart from just the most likely phrases or words that are being used...