Recent content by Sophia

In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase. ... Many SEO experts consider the optimum keyword density to be 1 to 3 percent; more could be considered search spam.

A closer relationship with customers. Like many other forms of social media, online review sites give you the chance to develop a closer relationship with your customers.

Radio and television advertising is all well and good, but it's not in front of potential customers all the time. ... Potential customers will be able to search for you all the time your ad is live online or for as long as they have your print ad lying around.

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the...

Before you go, here's a quick guide to check your domain authority and a checklist on how to increase domain authority. Don't forget to tick these off: Pick a domain name that is relevant to your niche. Optimize on-page SEO including your title tags, image alt tags, and the content.

There are six levels of heading tags h1,h2,h3,h4,h5 and h6

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

SEO Best Practices. Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. ... Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

an incoming hyperlink from one web page to another website.

A broken link or dead link is a link on a web page that no longer works because the website is encountering one or more of the reasons below. An improper URL entered for the link by the website owner. The destination website removed the linked web page (causing what is known as a 404 error)

Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further...

SEO Best Practices. Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. ... Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.

Search engines want to provide relevance in their search results, and so it's logical that relevance is a consideration when they evaluate backlinks, which are the primary factor affecting where sites rank in their results. A backlink can be relevant on different levels

We've all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you'll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently.