The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. ... It involves other methods that can get you more search engine visitors...
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
Search engines like Google, Yahoo!, and MSN perform four basic tasks. These are as follows: A) Search engines use programs called bots or spiders to 'crawl' the World Wide Web, looking for pages.
When a bot or spider finds and crawls a page, it can then store it in the search engine's database.
Cross linking is the linking between two sites, whether or not they are owned by the same person. It is also use for the purpose of link popularity, also known as reciprocal link and two way linking. Cross Linking is a popular technique designed to build traffic and increase Page Rank. It relies...
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate...
Meta description plays a very important role to increase CTR (Click Through Rate). If your web page has an attractive meta description, then you have more chances to engage the visitors on Google SERP. Google doesn't give any value to meta description, but if you don't want to leave any change...
Crawling is the process performed by search engine crawler, when searching for relevant websites on the index. For instance,Google is constantly sending out "spiders" or "bots" which is a search engine's automatic navigator to discover which websites contain the most relevant information related...
Blog flipping is one kind of business similarly like real estate property and mainly used for purchase and selling blog property. It refereed as selling blog to others after achieving traffic as well as search engine popularity.
Example: - If you will purchase one blog website and after some...
Google Analytic is a free tool that you can used to track information about the way visitors to your site interact with it. It's especially useful when used in conjunction with your free Boost Suite account.
A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more...