At first you need to verify your account with google analytics. When you want to verify your website in analytics, then google will give you a verification code You need to put this code in your home page code.
If you have proper knowledge on every section then it better to work by yourself. Otherwise, you can take service from a professional googe partner company.
SMO means Social Media Optimization. Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event
Content optimization is the process of transforming keyword research into live text that can influence your site’s ability to rank well in organic search results.