Pigeon Updates changes mainly seen in Google map search results and web search result. it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.
Fake business listing get harm by this...
You can create page, campaigns or events on social media sites and can post images, videos, text on them. You can also share content and can increase traffic on the site. Add more and more friends and share your sites information with them.
Unique content is the main aspect to increase keyword ranking and traffic on the site. But still there are no new SEO techniques, all are old techniques.