n computer programming, scope is an enclosing context where values and expressions are associated. The scope resolution operator helps to identify and specify the context to which an identifier refers, particularly by specifying a namespace. The specific uses vary across different programming...
The best links to your website are the ones coming from real websites, with good content and lots of social media shares.
You can either earn these backlinks or build them yourself. As long as they come from the authority websites in your niche, they have great SEO value. I will not insist on a...
In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
For example, a website that is optimized for...
Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.
The title element of a web page is meant to be an...
eCPC is effective cost per click in online advertising.
While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc.
A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.
You only pay when an interested person clicks.
You set your budget to control costs
You can reach your target consumer at the right time with the right ad
Unlike organic search, PPC can show results very quickly
PPC data can inform your other marketing channels