rahulsingh50
Member
With digital marketing booming, Facebook and Instagram are key platforms for business growth. Facebook has a broader user base (3 billion) and suits B2B/B2C marketing with long-form content, videos, and community groups. Instagram, with 2.4 billion users, is ideal for younger audiences, visual branding, and influencer collaborations. Instagram boasts higher engagement (0.60%) than Facebook (0.15%) and excels with Reels and Stories. Facebook ads are cost-effective for leads; Instagram shines in visual storytelling. Both support e-commerce with integrated shopping tools. Ultimately, the best platform depends on your goals—use Facebook for detailed targeting and lead gen, Instagram for brand building and visual engagement.