How can I define what is more valuable to my business: SEO or PPC?

It depends on niche. In most situations you can do it together - rising website in google is slow. You can get customers by PPC and make SEO in same time. If you see normal traffic for you niche from Google you can stop spending money on PPC.
 
Pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. SEO refers to optimization of web pages so they would do well in organic search engine queries. An organic search engine query entails typing in a keyword or a keyword search phrase into the search bar so that the search engine can search through their indexed pages and return those that are relevant to the keyword used in the query. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount.
 
It depends on your requirement, for fast results PPC is better and for long term results SEO is better..choose depends on your requirement..
 
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