How Search Engines Use Links ?

Links are the most important part of SEO. They are used to measure the domain authority of the website. Links help in increasing your domain authority especially links from other websites that is external links. And that is how your website appears on search engines. The ones with high domain authority are ranked higher.
 
Search engine use links from the relevant sites. If the users will search the keyword for information the google identify the information from the keywords and where the related keywords are used google crawl it and post it into the webpage of the google search engine.
 
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