Small business owners face a number of challenges when competing for attention on the web. As advantageous as the internet is by making it easier for companies to promote their brand and build a strong customer base, it doesn’t necessarily treat all businesses equally.
For the smaller business owner, typically working with a limited budget, it can be difficult to gain any real traction in the online search results. Larger businesses, working with greater budgets and more extensive SEO teams, typically get the prime real estate when it comes to the SERPs.
