What is a link audit, and why should you do one?

Emily

New member
A link audit is simply an investment of time in examining your entire link profile and cutting high-risk links to improve your SEO results. It is very long, but at the end of the day, it's worth all the effort and money to ensure that your website has a very good link profile.

During a link audit, you will know more about the kind of links pointing back at your sites and which link types are risky and inappropriate. It is damage control because Google and other search engines usually punish sites with bad or compromised link profiles. In the worst cases, a poor link profile can result in de-indexing of your website by Google or other search engines.

Primary goals for your link audit are to

  • These will also increase the prospects of SEO success and will decrease the possibility of search engine penalties as well as site de-indexing.
  • A more balanced view of attraction of healthier inbound links.
  • Technical issues which arise to disturb the SEO success
  • Canonical issues found by more than one iteration of the same pages due to a conflict in inbound linking.
  • Prompt identification of link issues.
Link auditing is an important process, and you are certainly not going to do this once; you are going to need to re-audit your site's links regularly in order to maintain a healthy link profile and get the best return from your SEO.
 
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