what is black hat seo and white hat seo?

white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. ... Also called Ethical SEO.
black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
 
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
 
Black hat seo techniques help to rank your keywords faster in search engines and generates more traffic in shorter time. But the methods followed are not supported by Google and hence your website can get penalized for following such techniques.

White hat techniques are those that follow Google webmaster guidelines and keeps your webpages safe even after search engine updates.
 
White hat seo is best technique of promote your site. White hat seo techniques are article submission, social bookmarking, blog posting, forum posting and social networking. Black hat SEO tactics like keyword stuffing would get a site in trouble, but less obvious tactics would also cause Penguin to flag your site. Many webmasters and bloggers report that the new updates have penalized genuine and original content while many spam websites still rank high in search results. Black hat technique will be harmful for your site.
 
Black hat SEO does not Follow Guide line of Search engine.

Doorway pages
Keyword Stuffing
Link Farming
Spam URL
Duplicate Content
Hidden Links
Spam Blog Commenting

White hat seo follow guide line of search engine.

Content posting
Mobile Friendly
Friendly URL Writing
 
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine.
 
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