CTR: Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it.
14 super speedy ways to increase CTR for your PPC ads
1) Keyword & Ad Relationship
2) Ad Extensions
3) ü$é øƒ $¥mBøl$
4) Negative Keywords
5) First Letter Caps
6) Rhythm
7) Headline Domination
8) Raising bids
9) Test Ad Copy
10) Go Off The Deep End
11) Look At The Competition
12) Use Call To Actions
13) Your Unique Offer
14) Lastly, Grab a Book