ppcservicescompany
New member
Can anybody help me out that how do i know about conversion tracking working properly or not for ads.
What is the best to know that conversion tracking is working correctly or not?
- Thread starter ppcservicescompany
- Start date
dombowkett
Active member
You can track it directly from Google analytics that how much traffic drive from which source.
shreyiot
Member
To ensure that conversion tracking is working correctly, several steps must be followed for accurate results. First, start by verifying the tracking setup. This involves checking if the necessary tracking code (like Google Analytics or Facebook Pixel) is properly installed on your website or app. Use tools like Google Tag Assistant or Facebook Pixel Helper to validate the installation of the tracking codes and confirm they are firing correctly.
Next, test conversions by simulating actions that should trigger a conversion, such as a form submission or a purchase. Once these actions are completed, check if the data is recorded in your analytics platform in real-time or in conversion reports. If you see the conversions reflected accurately in your analytics tool, your tracking setup is working.
Another step is to use UTM parameters in your marketing links. UTM parameters help track the source of traffic and conversions, ensuring you can see where your conversions are coming from and whether specific campaigns are successful.
Lastly, reviewing and comparing the data between platforms (such as Google Ads, Google Analytics, or Facebook Ads) is crucial. These platforms should show similar results for conversions, and any significant discrepancies should be investigated. Look for discrepancies in numbers and investigate if any filters or settings might be affecting the accuracy.
To learn more about best practices for tracking and analytics, consider enrolling in a digital marketing certification course, which will cover tracking, attribution models, and advanced analytics techniques to ensure your digital campaigns are optimized effectively.
Next, test conversions by simulating actions that should trigger a conversion, such as a form submission or a purchase. Once these actions are completed, check if the data is recorded in your analytics platform in real-time or in conversion reports. If you see the conversions reflected accurately in your analytics tool, your tracking setup is working.
Another step is to use UTM parameters in your marketing links. UTM parameters help track the source of traffic and conversions, ensuring you can see where your conversions are coming from and whether specific campaigns are successful.
Lastly, reviewing and comparing the data between platforms (such as Google Ads, Google Analytics, or Facebook Ads) is crucial. These platforms should show similar results for conversions, and any significant discrepancies should be investigated. Look for discrepancies in numbers and investigate if any filters or settings might be affecting the accuracy.
To learn more about best practices for tracking and analytics, consider enrolling in a digital marketing certification course, which will cover tracking, attribution models, and advanced analytics techniques to ensure your digital campaigns are optimized effectively.