Why is SEO so much in demand nowadays?

SEO is so much in demand because it increases the search engine organic ranking and traffic on the website and analyzes and improve the whole website which includes:
1. Identify Errors
2. Increase the speed of website which is also a part of SEO
3. Identify the broken links
4. According to Google algorithm, only 1 H1 should be used which identity by the SEO analyzer tools.
5. Identify Alt tags errors through which Google crawl the images

And main point SEO helps to create backlinks for the website.
 
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