What is Image Optimization ?

Image optimization is a SEO term for explaining search engines about your image. You can optimized your image by reducing file size by JPEG compression while saving file size to reduce the speed of your website.

Another important thing is to add ALT tag for all images you published on the website. So you could optimized images and rank your images well on SERPS
 
Images are a vital part of grabbing a visitor’s attention, breaking up long pieces of content, and helping your content be shared across the web. Unfortunately, images also increase the size of your pages.
Every image that you add to a page has to be downloaded by visitors from your server to their computer. This increases page loading times, which can frustrate visitors and have an adverse effect on search engine rankings.
Too many images will also increase your bandwidth significantly and use up more storage on your server. This is unlikely to be a problem at the start of your website’s life, however it could increase your hosting costs over time.
In this article, I would like to show you how you can optimize your images for your WordPress website.
 
What is Image Optimization ?

Image optimization is using the smallest file size yet visually acceptable image in the proper file format for the specific role of the image.
Images can generate more traffic from image-based search engines but images recognition isn’t possible for search engine spiders that’s why image optimization is needed.
 
Due to how our eyes work, images are great candidates for lossy compression. Image optimization is a function of lossy and lossless compression. Differences in image formats are due to the difference in how and which lossy and lossless algorithms are used to optimize the image.
 
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