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Signin to google analytics to track your website visitors, website bounce rate and other area of website performance.

CPA or cost per action as stated above is the bidding technique wherein you pay for every conversion rather than for every click. CPA is thus a very cost effective method of search engine marketing that helps you control your advertising cost.

The keyword density refers to the number of times a particular keyword appears in the total content of the webpage. Keyword density plays as an important factor in the search engine ranking of your website. While a very high keyword density can adversely affect your website ranking, considering...

On-page SEO refers to the technique of improving your website ranking on the search engine result page through the on-page techniques that aims to improve the on-page experience through its quality for the customer and for the search engine crawler.

Search engine marketing SEM, refers to the paid form of positioning your website at the top and other most viewed positions of the search engine result page. SEM is a quick method to improve impressions and possibilities of clicks on your website. Search engine optimization on the other hand...

While some of the best off-page SEO techniques have already been mentioned, make sure that the links you create there and the platform you choose provide do-follow backlink, for off-page SEO benefits.

Try blog posting, forum posting and other backlinking methods like guest posting on sites with a high domain authority and do-follow backlinks to your website, for SEO benefits through backlinks.

A do-follow link improves your website rank and domain authority with the link juice. A no-follow link on the other hand, does not benefit you with the link juice. That is to say, while a no-follow link does not provide any benefit in SEO, a do-follow link does. You can identify a no-follow...

The basic difference between a no-follow and do-follow link is that while a do-follow link allows the search engine track your website through the link, thus improving your domain authority and ranking on the search engine result page, a no-follow link does not direct the search engine to your...

Do-follow links refers to the backlinks or hyper links n other websites that allows the search engine to track the link source and follow your website through the link. A dofollow link is thus the one that allows the search engine reach your website thus helping it to improve the credibility of...

Google sandbox, ensures that spammers and spam websites are controlled upon. It thus helps websites rank on the basis of the quality content rather than through spam backlinks and paid traffic.

While implementing SEO, make sure to consider the following points: Craft strategies for simultaneously implementing on-page and off-page strategies. Look for website to get do-follow links from, for off-page seo. Scrutinize your website against the standards of on-page optimisation, such as...

paid traffic refers to the clicks and impressions purchased from various sources. While as stated above, they may be through ad words and posters or banners, which are legal enough, it may also be of illegal types where you pay to get pseudo traffic or impressions from anonymous sources to...

in other words the automated bidding is the technique that automatically sets a bid for your advert, depending upon its conversion possibility and thus ensures you optimum utilization of the money you spend.

Keywords refers to the words that describe your website content to the search engine. IT helps the search engine analyse your website content and rank it for related searches. These keywords may be of three types: Long tail keyword Medium tail keyword Short tail keyword, depending on the length...