What is CPA? and use?

Cost Per Action is another type of paid traffic which counts not clicks as PPC, for example, but certain actions that may include registrations, filling the form, download etc.
 
CPA stands for cost per action – and (unlike Cost-Per-Install, no matter what action is taken, you are still credited simply for the installation), a specific action has to be taken by the person who is installing the application.
Cost per action (CPA) is used by businesses around the world to generate leads for their goods and services. It gives advertisers the liberty to choose the type of space they wish to acquire. Publishers and front-end developers also benefit as they can get profited by every action of the consumer. CPA is a cost-effective way of buying advertisement online.
 
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