Can you mention the difference between SEO and SEM?

SEO is a Search Engine Optimization. It aims to provide better search results.The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results.
Besides that SEM is a Search Engine Marketing. It uses the search engines to advertise your website or business. At search engine platform, we generally use SEM or Paid Search to refer to paid listings. Following are some common terms which used to define SEM activity.
 
What is SEO?
SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines.
An optimized web site is more easily understood by Search engine crawlers and this increases the chances of ranking higher in SERPS.
Search Engine Marketing (SEM)
Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO.
 
Sometimes it's better to focus on marketing and buy more paid traffic, which in time will lead organic and free.
 
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