SEO is a Search Engine Optimization. It aims to provide better search results.The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results.
Besides that SEM is a Search Engine Marketing. It uses the search engines to advertise your website or business. At search engine platform, we generally use SEM or Paid Search to refer to paid listings. Following are some common terms which used to define SEM activity.