Cognitive Pause

[Michael]

A cognitive pause is the time taken by a user to consider the results that were displayed after a letter is typed in Google Instant Search. If that pause is three seconds or longer, listings on that SERP earn an impression.

 

[Prince25]

I've been seeing a lot of chatter around a Google updating happening. The thing is, it is hard to tell what is going on right now.

 

[frankstine77]

In relation to Google Instant, a cognitive pause is the time taken by a user to consider the results that were displayed after a letter is typed. If that pause is three seconds or longer, listings on that SERP earn an impression.