Content Marketing vs. Link Building

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  1. Content marketing and link building are not interchangeable
  2. Content marketing can build links
  3. Link building can make great content visible at the top of Google’s SERPs
  4. You can’t read, hence, share the content that you can’t find, which means that findable content is a key to content marketing



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7 Reasons Content Marketing is Better Than Link Building
1. You Can Measure the Value of Content Easier Than you Can a Link
2. It’s Natural
3. Good Content Writers are Cheaper than Good Link Builders
4. It’s More Scalable
5. It’s More Defensible to Algorithm Updates
6. Authoritative Writers Are The Future
7. It’s More Fun
But, you will need both to rank your keyword. I just give you the reasons that why content marketing is better than link building.
 
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