S sunnysingh130 New member Feb 17, 2015 #2 The acronym eCPM means 'effective cost per mille'. It is the outcome of a calculation of the ad revenue generated by a banner or campagne, divided by the number of ad impressions of that banner or campaign expressed in units of 1,000.
The acronym eCPM means 'effective cost per mille'. It is the outcome of a calculation of the ad revenue generated by a banner or campagne, divided by the number of ad impressions of that banner or campaign expressed in units of 1,000.
E edwina New member Feb 17, 2015 #3 eCPM is known as Effective cost per thousand impressions. It is calculated as, eCPM=(total earnings / total number of impressions) x 1000 .
eCPM is known as Effective cost per thousand impressions. It is calculated as, eCPM=(total earnings / total number of impressions) x 1000 .